Ibexa EBook Digital Sales Channels ES
Another report (somewhat earlier)3, also from McKinsey, seems to point in another direction: almost half (46%) of professionals in the B2B field state that they digital sales channels are “less effective” to reach and serve customers that the model traditional.
The COVID-19 crisis was the moment of true for the B2B model. Inevitably, the e-commerce sales increased, but the main statistical data comes from a survey by McKinsey2 , which reveals that only 20% of the B2B buyers and sellers hope to return to traditional face-to-face sales patterns.
Another report (somewhat earlier)3, also from McKinsey, seems to point in another direction: almost half (46%) of professionals in the B2B field state that they digital sales channels are “less effective” to reach and serve customers that the model traditional.
